I'm Cullen Arroyo,

a graphic and web designer, photographer, and I like to make pixels look good.

Work Samples

Vines To Wines Closeup

Vines to Wines,
Winemakers Dinner Menu

Program/menu design and layout for the 2012 Cal Poly Vines to Wines Winemakers dinner. The cover artwork was created using Adobe Illustrator. The menu layout and typography was created in Adobe InDesign.

Summer Site Screenshot

Road Tripping Utah
Summer Site

Personal class project. A website about the awesome trip to Utah I took this past summer. The header and contact artwork was done in Adobe Illustrator, and the entire site was coded by hand.
Click Here to View

Vines To Wines Closeup

J.R. Walls
Wine Label

Logo and bottle label design for the J.R.Walls 2010 Syrah. Original artwork designed on Adobe Illustrator. 2011 vintage design will be out soon!

Vines To Wines Closeup

Cal Poly Soccer
Marketing Materials

Logo design used for promotional material, banners, and youth summer camps. Weekly animated .gif web banners advertising upcoming games and promotions.

Vines To Wines Closeup

Cal Poly Soccer
Scarf Design

Alternate “Pass It On!” logo. This logo was designed to fit on scarves that were given away to fans of the team.


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Cullen Arroyo

mobile 714-423-4417

email cullenarroyo@gmail.com

Summer 2011 Winter 2011

Marketing Intern,

Cal Poly Mustang Soccer

Worked as part of an 11 person team, to market and promote the Cal Poly Men's Soccer program. Created promotional material, found program sponsors, sold ad space and season tickets. As well as planned promotional events, to build game attendance and fan loyalty.

Feb. 2011

Student Assistant/Instructor,

Cal Poly Industrial Technology

Taught an introductory Adobe Illustrator and Photoshop lab to the Industrial Technology 408 class. Prepared lesson materials and program demonstrations. As well as provided students with individual help.

Summer 2010 Fall 2011

Video Producer,

Plural Eyes Media

Produced video content for political candidates, businesses, and professionals. Conceptualized film plots and styles. Filmed productions and designing computer generated content.

Winter 2010 Spring 2011

Video Producer,

Cal Poly Admissions

Produced promotional video content for the Cal Poly Admissions web site. Planned project schedules and deadlines. Directed a film crew to attain project goals.


California Polytechnic State University,
San Luis Obispo
Graphic Communication:
Web and Digital Media
Bachelors of Science


Final Cut Pro
Adobe Premiere
Adobe After Effects
Kinetic Typography
Professional HD video cameras
Digital SLR cameras
Traditional film